Strategic Use of Reclaimed $KNINE Tokens for Marketing & Community Growth

Marketing Marketing Sub-DAO
1

Proposal: Strategic Use of Reclaimed $KNINE Tokens for Marketing & Community Growth

Introduction & Objective

The K9 Finance Marketing SubDAO proposes claiming the $KNINE tokens reclaimed from the airdrop reduction and utilizing them strategically for marketing and community engagement. These tokens represent a valuable resource to expand the ecosystem, drive adoption, and strengthen community incentives.

Rather than leaving these reclaimed tokens idle, this proposal seeks controlled access for the SubDAO, ensuring responsible and impactful utilization in alignment with K9 Finance’s broader objectives.

1. Benefits to the K9 Finance Community

  • Enhanced Community Engagement: Tokens will be allocated for strategic campaigns, contests, and events to foster active participation and loyalty among KNINE holders and Shibarium users.
  • Expanded Marketing Efforts: These tokens can attract influencers, partnerships, and collaborations to drive greater visibility and adoption of K9 Finance.
  • Supply Management & Security: A controlled, gradual release of tokens mitigates risks of over-distribution, reducing potential sell pressure and minimizing security vulnerabilities.
  • Flexibility for Growth: The allocation approach allows for dynamic adjustments to fit evolving marketing needs and campaign effectiveness.

2. Proposal Details

a) WHAT

The SubDAO seeks the ability to claim and allocate reclaimed $KNINE tokens for structured marketing and community engagement initiatives, including:

  • Rewarding community contributions and participation.
  • Sponsoring campaigns that promote K9 Finance and Shibarium.
  • Securing strategic partnerships and influencer collaborations.
  • Supporting liquidity incentives and ecosystem growth.
  • Potential future token burns to enhance ecosystem sustainability.

b) WHO

  • K9 Finance Marketing SubDAO: Responsible for strategic planning and effective token distribution.
  • K9 Finance Community: The primary beneficiaries, engaging in incentives, events, and long-term value growth.
  • Shibarium Ecosystem Participants: The broader Shibarium network benefits from increased visibility and engagement.

c) WHERE

  • Tokens will be held in the k9subdao.eth DAO wallet and accessed by the Marketing SubDAO as needed.
  • Deployment will occur through social campaigns, on-chain promotions, and strategic partnerships to maximize impact.

d) WHEN

  • Upon approval, the SubDAO will gain access but will only be able to claim 25% of the total allocation at a time.
  • Subsequent allocations can be requested quarterly or as needed to ensure gradual release and minimize security risks.
  • Long-term: The tokens will be strategically distributed over multiple months for sustained engagement.

e) HOW

  1. Structured Token Release:
  • The SubDAO will request 25% of the reclaimed tokens per claim cycle, ensuring measured distribution.
  • This gradual approach prevents excessive market impact and aligns with marketing needs.
  1. Utilization & Deployment:
  • Tokens will be allocated based on ongoing community engagement initiatives, partnerships, and promotional strategies.
  • Any unused tokens from previous requests will be accounted for before requesting additional tranches.
  1. Security & Oversight:
  • All token usage will be tracked and reported for full transparency.
  • The K9 Finance DAO governance framework will retain final oversight to ensure optimal deployment.

3. Impact Assessment

Short-Term Impacts:

  • Immediate marketing and community incentives generate positive momentum.
  • Staggered token claims prevent supply shocks and mitigate risks.
  • Strengthens K9 Finance’s brand presence within the Shibarium ecosystem.

Long-Term Impacts:

  • Sustainable and strategic token use ensures prolonged engagement.
  • Gradual distribution prevents excessive sell pressure and maintains stability.
  • Positions K9 Finance as a leader in strategic marketing within the ecosystem.

Risk Mitigation:

  • Slow-release structure ensures security and prevents large single-point vulnerabilities.
  • Governance oversight guarantees accountability and responsible usage.
  • Transparent communication with the community fosters trust and clarity.

Metrics for Success:

  • Growth in community engagement and wallet activity.
  • Positive sentiment and traction from marketing initiatives.
  • Sustained token performance without excessive volatility.

Conclusion

This proposal ensures that the reclaimed $KNINE tokens are effectively utilized to benefit both the K9 Finance community and the broader ecosystem. By implementing a controlled release mechanism (25% per claim cycle), we maintain responsible distribution, minimize risks, and maximize marketing impact. We invite discussion and feedback to refine this approach and ensure the best outcomes for all stakeholders.

6 Likes
2

I appreciate the effort put forth on this proposal. Letting the Sub DAO use the excess tokens is a great idea. When the market corrects, having a budget all while being able to offer tokens to help spread the brand is an excellent option. I support this proposal.

3 Likes
3

While I like the proposal and its strategic approach, I personally think this should be put on hold for now. We have had the SubDAO operating since January and we’re still waiting to see the original marketing efforts illustrated by the team (which we know this has been done on purpose due to the marketing conditions so far this year). With the token price at an all-time low, it might be more advisable to hold off on using this allocation, even with the controlled 25% release, in order to avoid any further pressure on the token’s value.

I definitely agree with the above benefits that these extra tokens could bring if used, but I would have liked to have seen some of the initial marketing results from the original SubDAO operational funding before we dipped our hands into the reclaimed tokens.

4 Likes
4

I thought that was all part of the original vote on this funds. If not then yes we need to put this Knine to good use in advertising.

1 Like
5

I would like to see the subdao be able to utilize these coins. The 25% at a time seems like a good way to spread out the coins over time.

2 Likes
6

I may be off here but from what I understand we are not utilizing even the existing $15k/month sub-DAO marketing budget since it is reported that now is not the right time to spend money on big marketing.

So a request for control of even more funds to launch marketing campaigns does not make sense to me when we haven’t even utilised the existing budget completely and haven’t seen the tangible positive results from existing possibilities.

Also, I agree with Heezy’s sentiment that at current KNINE prices it would not be optimal to use this token for marketing purposes.

I feel like the tokens won/gifted are often sold for immediate profit rather than kept for long term.
And if marketing campaign requires stable-coins - it would require sub-DAO to sell the tokens as well to convert and thus both may create a selling pressure.

So, I would suggest this proposal is shelved until we have clearer track record of the sub-DAO with full marketing budget utilisation before we consider ramping that budget up even further.

4 Likes
7

Though i do not object to the proposal I concur with @NoOne that this should be postponed and revisited.

2 Likes
8

Lots of positive support for the recent Polygon expansion post, it seems folks reading this post are missing this context as it impacts things like liquidity.

If you want to support growth on Shibarium, providing liquidity incentives to projects to make pairs with $Knine would seem pretty obvious to me.

If not, letting six figures sit idle in the Ops wallet is also fine. I’m just the one pushing ideas out.

3 Likes
9

I like how thought out this is, once again, and I think it is worth another few days of reading closely and considering that we need to make sure, as a DAO and governance body, we are not stuck in “Analysis Paralysis”.

This is a well thought out proposal, and I am only seeing positives to it outside of some actions individuals could take (such as selling), but this as an initiative deserves the consideration and opportunity.

We voted for there to be a SubDao, let’s let them do their job.

5 Likes
10

There are strategic reasons we are not using the $15k budgeted allocation. Because the he budget is there doesn’t mean it has to be spent. $15k won’t touch a big marketing campaigns expense.

5 Likes
11

Very imortant to note Transparency and security.

This quote from reallocation of airtdrop tokens;

  • Token Usage: Give the management council the discretion to use the reclaimed 4.9% of the total KNINE supply for future marketing events and/or token burns. To do this immediately, the vesting schedule for those tokens would need to be cancelled, the tokens would go to the k9safe.eth DAO wallet.

Future marketing would be the Responsibility of the marketing Sub DAO?

2 Likes