Establishment of K9 Marketing DAO Sub-DAO

Marketing
16

Thanks a lot Buzz for filling in the crucial pieces of information which were missing from the original proposal.

The fact that the proposal comes from current Head of Marketing and that you confirm that we need improvements in this area paints the proposal in a very different light.

Now it is clear what the actual motive behind the proposal is and why it was born. That the form is not in hands of a random ‘outsider’ and just ‘shared’ with the management but data is actually secure.

You pretty much covered most of my concerns already.

I agree that mutisig is a great idea.
Maybe it would be prudent that the number of votes required to make a payment require at least one approval by someone on the management council or Roundtable - just to glance over the purpose of the payment before it is executed?

And of course your last points raised about amendments would make it more holistic and well-thought-out.

In addition to renewal/cancellation of the proposal itself - we should have a mechanism of renewal/change of the team members depending on performance in accordance with DAO KPIs mentioned in the proposal. Those should be set clearly in advance so everyone is treated fairly and objectively.

Look forward to seeing this proposal grow and develop further.

4 Likes
17

we should have a mechanism of renewal/change of the team members depending on performance in accordance with DAO KPIs mentioned in the proposal

I think there is a delicate balance here. In a decentralized, autonomous, organization this style of thinking really takes away that autonomy. The proposal is really about empowering a group or several individuals to do this role within their own sub-DAO and creating expectations for KPIs, transparency, etc that aligns with the mission of the DAO at large. Need to give room to operate, but general rules that do not border micromanagement. I think this opens a whole new can of works. For example: if themain DAO were to “fire” one specific team member within the sub-DAO, who is responsible for replacing them? How does the founding member or individuals operate effectively with a budget if certain people can just be removed? Does this cause more friction?

These are hard questions to ask and answer because DAOs are new forms of organizing human capital

I know for many, including me personally, I’d be apprehensive to take on a role within a DAO where at any time I could just be removed as a team member.

I think it’s prudent to focus on 4 main points in this proposal:

  1. Who is the group/individual who is going to run it? (addressed via the application and selection process in accordance to DAO precedent)
  2. What are the renewal clauses for them to continue getting funding from the DAO (this probably needs work)
  3. What are the parameters in which they can operate? (this is outlined in the SOW that DAO internal and sub-DAO will handle in regards to marketing)
  4. What are the expectations, disclosures, and KPIs that they will be judged against? How do we make this objective and not subjective?
6 Likes
18

We need an in depth scope for sure. I agree alongside buzz. I feel this is a proposal in progress, and at the same time it feels like a “me too” addition. Maybe we should explore other outside the box ideas behind this. For one I feel our community, though they may or may not be experts in marketing, should play a role in this somehow; not just members of K9 but all of Shibarium. With the involvement including more than first hand viewers and votes on a focus panel of the content generated.

6 Likes
19

Very well proposed.

After my read of the proposal and everyone current comments I am in support of the proposal.

I believe we need to expand our exposure and reach this would be a good start. As the old saying goes you have to spend money to make money. Spending it wisely is always the goal. So we need to wisely find proven ways to get the most exposure for every Dollar spend.

I also like the 4 month test period so the DAO can evaluate the overall performance and over see results and make adjustments as needed.

Thank you for the Proposal Daisy.

4 Likes
20

Proposal for Leadership of the K9 Marketing Sub-DAO

Submitted by: Shane C (Pulse Digital)
Date: December 8th, 2024

Introduction

K9 Finance is at a crossroads, and the decisions we make now will determine whether we emerge stronger and more united—or remain mired in the challenges of the past. With this proposal, I am stepping forward to lead the K9 Marketing Sub-DAO with a clear vision, decisive action, and a firm commitment to transparency.

This is a moment for bold leadership. Approving this proposal is not just about funding a team or a plan—it’s about empowering a trusted leader to act with focus and purpose to address the most urgent challenges facing $KNINE holders. The community’s trust will not be misplaced.

Scope of the Sub-DAO

The K9 Marketing Sub-DAO will operate independently, with the autonomy to make quick, impactful decisions. Here’s what that means:

  • Accountability, Not Micromanagement:

    • Once this proposal is approved, the sub-DAO’s budget will be managed at my discretion to achieve measurable outcomes.
    • The very act of approving this proposal is the community’s vote of trust in this leadership and its vision. Additional votes on spending decisions would undermine the agility needed to succeed.

  • Decisive Action Without Bureaucracy:

    • Micromanagement and excessive oversight will only slow progress. The sub-DAO will provide structured reporting, but day-to-day decisions must remain swift and efficient.

This is not a “power grab.” It is the acknowledgment that for this sub-DAO to succeed, it must act with focus, free from distractions, and backed by the trust of the community.

Strategic Goals

The K9 Marketing Sub-DAO will deliver results by focusing on three core objectives:

1. Building a High-Performing Team

  • Assemble a team of skilled professionals to analyze $KNINE’s holder base, chart performance, and market sentiment.
  • Develop and execute solutions with precision, always prioritizing the most pressing needs first.

2. Strategic Chart Management

  • Address the reality of $KNINE’s current chart challenges with clear-eyed determination.
  • Avoid simplistic fixes like buy-and-burn strategies, which do not address the root causes of market stagnation.
  • Act on reasonable and well-founded suggestions while maintaining focus on sustainable growth.

3. Empowering Developer Creativity and Autonomy

  • Shield the dev team from chart-related FUD, allowing them to focus on building innovative products for the ecosystem.
  • Sponsor hackathons, game challenges, and community events with meaningful prizes, encouraging both creativity and engagement within the community.
  • Cultivate an environment where developers can enjoy their work, free to experiment and contribute meaningfully to K9 Finance’s growth.

4. Shifting Conversations to the Right Platforms

  • Forum.K9Finance.com will serve as the primary platform for all sub-DAO-related discussions, enabling thoughtful and organized feedback.
  • Telegram is not an effective space for these conversations due to its fast-paced and often chaotic nature.
  • Plans will not be swayed by daily noise or negativity but will remain firmly rooted in strategy and data.

Budget and Transparency

To execute this vision, I am requesting a monthly budget of $20,000 USDT, supplemented by $2,500 in $KNINE tokens.

  • Base Pay: A transparent portion of this budget will serve as my compensation for leadership and execution.
  • Team Development: Funds will be used to hire experts and execute campaigns with maximum impact.
  • Community Engagement: Hackathons, challenges, and other community events will be funded to foster engagement and showcase the creativity within the ecosystem.

Accountability and Reporting

  • The sub-DAO will provide regular updates to ensure transparency while maintaining the agility needed to succeed.
  • Performance-based reviews will guide future adjustments to the budget or strategy.

Timeline and Renewal

This proposal includes an initial four-month term. At the end of this period, the sub-DAO’s performance will be reviewed, and its renewal will be considered based on results. I welcome the opportunity to renegotiate terms based on measurable outcomes and community feedback.

Why I Am the Right Leader for This Role

Deep Knowledge of K9 Finance

  • Hosted 44+ uninterrupted weekly DAO chats, engaging directly with developers, partners, and community members.
  • A history of thoughtful proposals, forum contributions, and community-building actions, earning the trust of $KNINE holders.

Proven Expertise Beyond K9

  • Community Leadership: Managed successful Telegram groups and built thriving online communities.
  • Business Development: Helped projects achieve nearly $100M market cap through strategic partnerships.
  • Industry Experience: Hosted X Spaces for three years, including the first-ever voice interview with the SHIB token account.
  • Negotiation and Delegation: Skilled at managing influencers, sourcing partnerships, and empowering teams to achieve goals.

Conclusion

This proposal reflects a commitment to lead with transparency, accountability, and purpose. The challenges before us are significant, but they are not insurmountable. Together, with the right leadership, the K9 Marketing Sub-DAO can transform $KNINE’s trajectory and bring renewed energy to the community.

Approving this proposal is an act of trust, and I am prepared to meet that trust with action, results, and unwavering dedication. Let’s build a future for K9 Finance that we can all be proud of.

Sincerely,
Shane C
Founder, Pulse Digital
“Voice of the DAO”

8 Likes
21

I think you should be considered. I believe we need to do our due process and explore all options in a timely manner.

4 Likes
22

I have a few thoughts: I don’t see anyone more fit to lead the Sub DAO. There could be several applicants for this position however I don’t see any of them with their interest or desire to lead it in the forum. The Sub DAO needs strong leadership with a commitment to results and delivering that our team (MGT council/community) has and currently stands for. Outsourcing some Marketing is surely desired and needed but the the leadership of the Sub DAO has to (in my opinion)come from someone with a commitment, understanding and love of K9.

6 Likes
23

I support this proposal. Very well outlined with a very clear path and objective.

5 Likes
24

I would absolutely consider Shane for this leadership roll. He has proven to step up, take charge and set feelings aside on many occasions. Shane is an active member of the DAO and continues to be the voice for K9.

6 Likes
25

Of courses supporting the proposal for a new marketing push.
But at this level we will need ppl who do marketing for a living more or less and are coming with ideas not just k9 enthusiasts (who we love) but we will need to strike while the iorn is hot.

1 Like
26

I believe Shane is an excellent fit for this role.
*He has been working with K9 Finance since the very beginning, and outside of the DEV team, I don’t think anyone knows the project better than him.
*On top of that, his commitment is unmatched, he’s been holding weekly X-Spaces consistently from day one, every single week!
*That level of dedication and engagement with the community proves his genuine commitment to the success of K9 Finance.
So~ I’m confident he would bring both experience and passion to this role!

well as I read it, that will/can go under this part(?)

5 Likes
27

I support this and encourage the Roundtable of Dogs to thoroughly review Shane/Pulse as a candidate for this role as the founding member of the K9 Marketing Sub DAO for the following reasons:

  • Consistency of current involvement: Shane has hosted nearly 50 consecutive DAO Spaces with a high quality that the community enjoys. These have been executed independently with high autonomy with very little oversight needed. Many improvements, suggestions, and coaching for community members have come out of his contributions to the DAO through these spaces
  • Expansive network: Shane has a marketing agency called Pulse Digital and he has curated Telegram channels (which I have been invited to) for Spaces Hosts and Crypto 101 with nearly 50+ members. Many members of these groups are looking for opportunities to use their skills in Web3 marketing, so I have a high degree of faith that Shane has a network to lean on to build a strong team. Shane also works closely with K9 advisor Mario Nawfal at IBC Ventures, which has an incredibly robust network
  • Leadership qualities: I have hosted and attended tens (if not hundreds) of Spaces with Shane where I have witnessed him be able to coach, onboard, and lead groups of various backgrounds to be comfortable on Spaces and execute them at a high quality. I also participated in a campaign that he did with Bad Idea AI where there was a March Madness tournament, so I got to witness his ability to execute a campaign with multiple partners at a high level of success
  • Community Activity: Shane is one of the more active members in our community and participates daily in both the general Telegram channel & the Whale Chat 7 days a week. He has shown that he has an “always on” mentality to go above the typical 9-5 commitment that is typically needed to succeed in Web3
  • Team Cohesion: our moderators & development team have all interfaced with Shane directly (whether it be on K9 or other projects) and have a high degree of comfort in working with him professionally already
  • Familiar with Shibarium: Shane has been a contributor with another official Shib partner project, Bad Idea AI, and has shown a vast knowledge of the values of the Shibarium community in my opinion. Those who have worked with him on Bad Idea have had very positive words about his contribution. Shane also hosts Spaces with another partner of K9, Living the Dream, and their team has had positive reviews about his work as well

I look forward to reviewing the application & hearing the thoughts of this application, and others, from the Roundtable of Dogs. I believe it should also be weighted that Shane is a member of the K9 DAO Whale Chat as a holder and active participant in the broader DAO, so there is alignment with the greater vision & success of the project, although I do not believe this is a scoring criteria on the current evaluation form of submissions.

I do not make this reply to form bias. If other applicants would like to post publicly on the forum, I will also happily reply with positive thoughts to their applications to give the community my opinion

10 Likes
28

I strongly approve the subdao idea and this proposal.

6 Likes
29

lol just what I tried to say above, very well written and explain very well why Shane is a very good candidate for this:)
So hey, who take the challenge?! Only one of 9000 ppl who got the skills?

6 Likes
30

I think this proposal is a great way to bring fresh ideas to the DAO. Seeing @Pulse_Digital putting a proposal forward to take this on was a breath of fresh air. I support his application because he has been there from the beginning , shows passion about the project, he runs the weekly spaces and is close with the team. He has shown to be a smart marketer and given the proposal the lift and transition would be less. Shane would start hitting the ground running.

6 Likes
31

This proposal was discussed in the 12/10/24 Roundtable of Dogs meeting.

Summary here Meeting Summary for Roundtable of Dogs Meeting #9 12/10/24

This proposal has now moved to an on-chain vote Snapshot

4 Likes
32

Just a side note…Should all the applicants have equal scoring in the blind application process. Passion for K9 and the desire to have K9 to succeed should be the tie breaker

3 Likes
33

Congratulations to Shane/Pulse Digital for being chosen to be the founding marketing sub-DAO leader!

Here’s to growth and fruitful expansion!

9 Likes
34

The vote has PASSED the Roundtable and Snapshot! A founder for the K9 Marketing Sub-DAO has been selected. :saluting_face:

SNAPSHOT RESULTS

Establish a K9 Marketing Sub-DAO -
202% quorum - 36.5 billion KNINE voted YES for 99.85% approval!

The next step was for all 6 valid candidates (from a total of 9 submissions) to be presented to The Roundtable of Dogs for review. The anonymous criteria scores + anonymized summary of each application was provided by the management council to the Roundtable.

The Roundtable of Dogs (DAO Governance panel) has now voted after reviewing the candidates’ blind scores for the sub-DAO applications.

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Candidate 2 is the winning applicant with 73% of the votes. @Pulse_Digital is the winning candidate! :partying_face: Congratulations and thank you for everyone who applied.

The goal is to get @Pulse_Digital onboarded over the holiday and to hit the ground running on Jan 1 with the first monthly budget of $15k USDT.

https://x.com/K9finance/status/1870169808706146379

9 Likes
36

Cant wait for marketing dao to start their engine’s
Good luck team and were all behind ye.:saluting_face:

4 Likes