Synopsis: This proposal introduces a community-driven initiative to gather qualitative insights from K9 Finance DAO members regarding their journey and sustained engagement with the project. By fostering an open forum discussion centered around specific questions, the proposal aims to equip the K9 Finance Marketing Sub-DAO with authentic, actionable data.These insights will be crucial for refining marketing strategies, improving user acquisition and retention, and specifically for tailoring messaging for high-visibility events like the ETH Miami 2025 conference, ensuring K9 Finance DAO’s growth aligns with community values.
Proposal: Community Engagement for K9 Finance User Insights
(1) Introduction and Objective
This proposal seeks to proactively engage the K9 Finance DAO community to gain deeper insights into user acquisition and retention. Currently, while K9 Finance DAO boasts a vibrant community and a growing product ecosystem, a comprehensive understanding of what initially attracted members and, more importantly, what sustains their long-term engagement is vital.
The primary objective of this initiative is to gather qualitative data directly from existing K9 Finance community members regarding their personal journey with the DAO. This includes understanding how they first discovered K9 Finance, their initial motivations for involvement, and the key factors that have led to their continued participation and loyalty. The insights gained from this research will serve as an invaluable resource for the K9 Finance Marketing Sub-DAO, enabling them to develop more targeted, effective, and authentic strategies for attracting new users and fostering enduring community growth, thereby strengthening K9 Finance DAO’s mission to bring robust DeFi solutions to Shibarium and beyond.
(2) Benefits to K9 Finance Community
This initiative offers several significant advantages for the K9 Finance community:
• Optimized Marketing Strategies:
By understanding the genuine motivators and touchpoints that attracted current members, the K9 Finance Marketing Sub-DAO can refine its strategies to more effectively target potential new users. This moves beyond assumptions to data-driven, community-informed outreach.
• Enhanced User Acquisition & Retention:
Insights into what makes users stay will enable the DAO to build programs and communications that foster long-term engagement, improving overall retention rates and attracting like-minded new participants.
• Direct Support for Key Initiatives:
The qualitative data collected will be directly actionable for upcoming marketing efforts, such as the K9 booth at ETH Miami 2025. Armed with real community stories and motivations, the marketing team can craft more compelling narratives and engagement tactics at such high-visibility events, maximizing ROI on marketing spend.
• Stronger Brand Narrative:
Authentic stories from community members can be leveraged to build a more resonant and relatable brand narrative, showcasing the true value proposition and community spirit of K9 Finance DAO.
• Informed Resource Allocation:
By focusing marketing efforts on proven channels and messaging, the DAO can ensure that its resources are allocated efficiently, yielding better results for growth campaigns.
(3) Proposal Details
(a) WHAT
This proposal outlines a community-driven qualitative research initiative to understand the journey of K9 Finance DAO members. The core method for data collection will be an open discussion directly within the comments section of this forum post. Community members will be invited to share their personal experiences by responding to a series of guiding questions, fostering direct engagement and transparent feedback.
Participants are encouraged to provide detailed, authentic accounts based on their individual experiences. There are no direct financial incentives for participation; however, the value to the community lies in directly contributing to the strategic growth and future marketing efforts of K9 Finance DAO.
The following guiding questions will prompt community members’ responses:
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Can you share the story of how you first discovered or got involved with K9, and what initially drew you in?
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What were the key events or experiences in your journey that led you to become a long-term member of the K9 community?
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Looking back, what unexpected challenges did you face when joining K9, and how did overcoming them influence your decision to stay?
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What specific aspects of the K9 environment or community have been most important in keeping you engaged over the long term?
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If you were to tell a newcomer your personal “why” for staying with K9 for so long, what highlights from your story would you emphasize?
Community members are welcome to elaborate on their answers with any additional insights or finishing statements they deem relevant to their journey.
(b) WHO
The following stakeholders are primarily involved in and impacted by this proposal:
• Community Participants:
All K9 Finance DAO token holders and active forum members are invited and encouraged to participate by sharing their individual stories and insights in response to the guiding questions.
• Analysis and Application Team:
The K9 Finance Marketing Sub-DAO, including the team responsible for the ETH Miami 2025 conference booth, will be the primary entity responsible for reviewing, analyzing, and synthesizing the collected community feedback. They will leverage these insights to refine marketing strategies and tailor messaging for upcoming initiatives.
• Broader K9 Finance Community:
All members of the K9 Finance DAO will ultimately benefit from more effective marketing campaigns, improved user acquisition and retention strategies, and a stronger, more cohesive community narrative.
(c) WHERE
This initiative will be conducted and its impact realized across multiple platforms and strategic touchpoints:
• Data Collection:
The primary location for the collection of community insights will be within the comments section of this K9 Finance DAO forum post, ensuring transparency and accessibility for all participants.
• Application & Utilization:
The valuable qualitative data gathered will be directly applied and utilized across various K9 Finance DAO marketing and strategic channels, including:
• K9 Finance Website:
Insights will inform content, user flow, and messaging to better resonate with potential and existing users.
• Social Media Campaigns:
Tailored narratives and engagement strategies will be developed for all official K9 Finance social media channels (e.g., X, Telegram, Discord).
• Strategic Events:
Specifically, the feedback will arm the K9 team attending events like ETH Miami 2025 with authentic stories and targeted messaging for direct outreach and engagement with new audiences.
• Internal Strategy Meetings:
The compiled insights will be a cornerstone of discussions during K9 Finance Marketing Sub-DAO and broader management council meetings, guiding future strategic planning and resource allocation.
(d) WHEN
This community insights initiative will commence immediately upon the K9 Finance DAO community’s review of this proposal.
• Continuous Data Collection:
The discussion within this forum post will remain open-ended, allowing for an ongoing collection of insights from community members. This flexible approach ensures that the marketing team has access to evolving perspectives and can continuously adapt strategies based on real-time feedback regarding user acquisition and retention.
• Initial Data for ETH Miami 2025:
All qualitative data collected through this forum discussion up to October 1st, 2025, will be prioritized for immediate analysis. These early insights will be specifically utilized by the K9 Finance Marketing Sub-DAO to inform and develop targeted marketing materials and engagement strategies for the upcoming ETH Miami 2025 conference.
• Ongoing Review & Application:
Beyond the initial October 1st deadline for the Miami conference, the collected data will be regularly reviewed and integrated into all future K9 Finance marketing campaigns, strategic planning sessions, and communication efforts, ensuring continuous learning and optimization.
(e) HOW
The execution of this community engagement initiative will rely on leveraging existing communication channels and the collaborative spirit of the K9 Finance DAO:
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Discussion Facilitation:
To ensure broad participation and continuous input, the K9 Finance Marketing Sub-DAO will regularly remind community members about this ongoing discussion. These reminders will be disseminated through official K9 Finance Telegram chats and during weekly Voice Chats (VCs), directing members to this specific forum post. The forum post itself will be pinned or prominently displayed to ensure easy access. -
Data Accessibility:
All collected data, in the form of community comments and responses to the guiding questions, will reside directly within the public comments section of this K9 Finance DAO forum post. This ensures that the information is transparent and immediately accessible for review by every K9 Finance DAO member at any time. -
Analysis and Application:
The K9 Finance Marketing Sub-DAO will be responsible for periodically reviewing the accumulating comments, identifying key themes, recurring insights, and compelling narratives. While the raw data remains open for all, the Sub-DAO will synthesize these findings to inform their strategic planning, marketing campaign development, and content creation for events like ETH Miami 2025. This process leverages the community’s collective wisdom without requiring additional specialized software or external funding beyond the existing operational budgets for communication platforms and Sub-DAO activities.
(4) Impact Assessment
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Short-Term Impacts:
- Immediate and transparent collection of authentic community stories.
- Informed adjustments to marketing messaging for upcoming events like ETH Miami 2025, potentially increasing their effectiveness.
- Increased forum engagement and a stronger sense of community contribution.
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Long-Term Impacts:
- Development of more resonant and data-driven marketing and user acquisition strategies.
- Improved retention of existing users through a deeper understanding of their long-term motivations.
- A continuously updated repository of community insights for ongoing strategic planning.
- Strengthened brand authenticity and relatability for K9 Finance DAO.
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Risks and Mitigation:
- Risk: Low Participation. If participation is low, the insights gathered may not be representative.
- Mitigation: Consistent and varied reminders by the Marketing Sub-DAO across all communication channels. Highlight the direct impact of participation on future marketing success.
- Risk: Subjectivity of Qualitative Data. Interpreting personal stories can be subjective.
- Mitigation: The Marketing Sub-DAO will focus on identifying recurring themes and broad patterns from multiple contributions to ensure findings are robust. Data will remain public for community validation.
- Risk: Low Participation. If participation is low, the insights gathered may not be representative.
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Metrics for Success:
- Number of unique community members contributing to the discussion.
- Diversity of perspectives and depth of insights shared within the comments.
- Qualitative feedback from the Marketing Sub-DAO on the usefulness and applicability of the collected data in developing new strategies and content for events like ETH Miami 2025.
Final Note:
To clarify, this document is not intended for review by the RTOD or for a community vote. Its sole purpose is to highlight recurring themes of success and areas for refinement. The Marketing Sub-DAO and the broader community can then leverage this feedback to enhance engagement with potential new members at events and in marketing materials.
Thank you to all the community for your dedicated efforts and for sharing your valuable experiences. These contributions will enable K9 to gain deeper insights into our areas of success and identify opportunities for improvement. Take Care.
